Pop Up Hire with Spacenow: A Step-by-Step Guide

Opening a pop up is exciting — but choosing the wrong location can drain your budget before you even greet your first customer. With Pop Up Hire, every day counts. Unlike permanent stores that can take months to build awareness, pop ups need the right space, in the right spot, with the right audience from day one.

So how do you make your Pop Up Hire investment count and avoid costly mistakes? Let’s break it down.

Why Location Matters

• No second chances – pop ups live or die on immediate attention.
• Competition is tough – prime spaces are in demand and costs climb quickly.
• Many moving parts – foot traffic, demographics, neighbours, timing and accessibility all play a role.
  

The good news? With the right framework, finding your perfect location doesn’t have to feel like guesswork.

Step 1: Define Your Pop Up Goal

Your objective shapes your location:

• Brand awareness – go for visibility and high foot traffic.
• Sales-driven – place yourself where your target customers already shop.
• Product launch – unique venues that attract buzz and media.
• Market testing – neighbourhoods that reflect your ideal customer base.
  

Step 2: Research Beyond Foot Traffic

It’s not just about numbers. Look at:

• When people pass by – mornings, evenings, weekends.
• Seasonal patterns – festivals, events, or quieter periods.
• Local business mix – complementary shops can boost you, mismatched ones can sink you.

Step 3: Match Space Type to Brand

• High streets – great for fashion and lifestyle browsing.
• Shopping centres – consistent traffic and convenience.
• Markets & food halls – community-driven and ideal for artisan or food brands.
• Creative spaces – for design-forward or experiential concepts.
• Unique venues – warehouses or galleries that create hype and shareability.
  

Step 4: Evaluate the Essentials

Before signing anything, check:

• Accessibility – parking, public transport, delivery access.
• Customisation potential – signage, lighting, layout.
• Lease terms – utilities, hours, setup/breakdown rules.
• Insurance & permits – food, music, or event requirements can vary.
  

Step 5: Adapt and Optimise

Even the perfect space needs tweaks:

• Strong branding through temporary visuals.
• Clever layouts to guide customer flow.
• Lighting and displays that make your products pop.
  

Why Work with Specialists

Finding and securing the right location is harder than it looks. That’s where professional support saves time, money, and stress. At Spacenow, our concierge team connects you with tailored pop-up spaces and handles the details that often get overlooked.

Ready to launch your pop-up with confidence? Browse our available spaces today and discover how the right location can turn your concept into an unforgettable customer experience.