FULL-GLASS FRONTAGE
Oxford Street visibility on a main retail strip
METALLICA
FAN TAKEOVER
A seven-day hire turned a high-visibility Paddington venue
into a three-day tour merchandise destination.
The arena sells the show. The right room on the right street sells the tour for the rest of the week.
A multi-level room carried
the weight of tour retail
FLEXIBLE RETAIL FLOOR
Adaptable display surfaces across multiple levels
REAR-LOAD ACCESS
A back lane route for efficient bump-in and bump-out
A tour stop became a fan destination
410 offered Oxford Street visibility, adaptable display surfaces and operational access for a tightly timed merchandise takeover.
SONY MUSIC
TOUR MERCHANDISE
ONE WEEKEND, ONE SHOPFRONT
The shop ran across a single high-intent weekend, using Oxford Street visibility and a fully branded retail environment to extend the tour experience off-stage.
Outcome
Three public shop days, 14-16 November
410 Oxford Street, Paddington.
410 OXFORD STREET
THE VENUE
A SHELL THAT BECAME A FAN STORE
A full week of access gave the merchandise team room to measure windows and light boxes, get decals approved, fit out the floor and hand the keys back, without a lease.
Outcome
Seven full hire days, 12-18 November 2025
Paddington, Sydney.
HOW SPACENOW HELPED
1
Proposal
Venue proposal and commercial negotiation against a fixed tour date and a high-visibility brief.
2
Inspection
Site inspection and paperwork completed before the merchandise team committed to the room.
3
Access planning
Rear-load planning, plus window and light-box measurements for the branded fit-out.
4
Handover
Decal approvals, display specifications and key handover in time for a tight bump-in.
Tell us what you're trying to build
Dates, city, and roughly what you need. We'll come back with venue options and a plan for access, load-in and trading hours.
7
Full Hire Days
3
Public Shop Days
410
Oxford Street
Start an enquiry
Tell us about your activation. We'll come back to you within 24 hours with spaces, questions and a path forward.
THE PERFECT SPACE IS
CLOSER THAN YOU THINK.
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