FITTINGS
Garment preparation and talent fittings under one roof
NAGNATA
x AFW 2026
A ten-day access window gave the team room for fittings,
interviews and behind-the-scenes storytelling before the runway.
The runway is nine minutes. The story starts ten days earlier, and it needs a room of its own.
The work before showtime
had a space of its own
INTERVIEWS
Planned interview content shot on site
CONTENT CAPTURE
Behind-the-scenes storytelling in the days before the show
The story started before showtime
The venue supported garment preparation, talent fittings and planned interview content - creating partnership value before the runway began.
NAGNATA
PRE-SHOW FITTINGS
TEN DAYS OF CONTINUITY
A flexible access window covered fittings, a holding area and content capture across the run-up to Australian Fashion Week, with the scheduled show at a separate venue on 13 May.
Outcome
Ten venue access days, four of them full fitting days
Verona 2, Sydney.
NAGNATA
CONTENT PARTNERSHIP
THE VENUE BECAME PART OF THE CONTENT STORY
A BTS interview with Laura May, static fittings imagery, on-site content access, brand and Spacenow credits, Q&A and EDM inclusion, and organic social use with creator credit.
Outcome
One News.com.au placement, 11.1M estimated potential reach
Sydney, 3-12 May 2026.
HOW SPACENOW HELPED
1
Partnership scope
A signed partnership setting out the access window, the fitting days and the content deliverables.
2
Continuous access
One room held across ten days, so fittings, holding and capture did not have to move.
3
Content access
On-site access arranged for interview and BTS content, with brand and Spacenow credits agreed.
4
Earned media
Q&A and EDM inclusion, plus organic social use with creator credit, built into the same brief.
Tell us what you're trying to build
Dates, city, and roughly what you need. We'll come back with venue options and a plan for access, load-in and trading hours.
10
Venue Access Days
4
Full Fitting Days
11.1M
Est. Potential Reach
Start an enquiry
Tell us about your activation. We'll come back to you within 24 hours with spaces, questions and a path forward.
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