Overview

362 Little Collins Street - Melbourne CBD Activation Space

Welcome to Hawker Spaces CBD at 362 Little Collins Street, a technology-enabled Pop up and brand activation venue positioned in the heart of Melbourne’s CBD. Surrounded by weekday city workers and weekend visitors, this prominent street-facing location offers strong visibility and engagement opportunities for brands.

The venue provides approximately 149 sqm across two flexible levels, comprising an 88 sqm ground floor and a 61 sqm mezzanine. Thirty customisable retail furniture options allow the interior to be configured for a wide variety of layouts, from product displays and demonstrations to immersive customer experiences.

Five ultra-bright HD digital screens and a 1.4 by 2-metre projector wall provide extensive opportunities for branded content, campaign messaging and digital storytelling. A multi-channel ceiling speaker system further supports engaging presentations and experiences throughout the venue.

Integrated people counters and heat-map technology provide valuable insight into visitor behaviour and movement. Additional amenities include Wi-Fi, a Square point-of-sale system and CCTV, giving brands the practical technology required to operate an effective activation or retail campaign.

Features

• Approximately 149 sqm total area
• 88 sqm ground floor
• 61 sqm mezzanine
• Flexible two-level layout
• Prominent street-facing façade
• Five ultra-bright HD digital screens
• 1.4 by 2-metre projector wall
• Thirty customisable retail furniture options
• People-counting technology
• Customer heat-map analytics
• Multi-channel ceiling speaker system
• Wi-Fi
• Square point-of-sale system
• CCTV
• High pedestrian traffic
• Central Melbourne CBD location

Ideal For

• Brand activations
• Experiential marketing
• Pop up retail
• Product launches
• Promotional campaigns
• Product demonstrations
• Digital showcases
• Customer engagement experiences

With its central CBD position, flexible layouts and integrated digital technology, 362 Little Collins Street is a standout destination for brands seeking visibility, measurable engagement and an immersive Melbourne activation space.

• Floors: 2 floors
• Type: Pop Ups
• Type: Shop & Retail

Amenities

• Wi-Fi
• Square Point of Sale system
• Speaker system
• CCTV
• Digital Screens
• Toilet
• Change Rooms
• Aircon