TWO STREET FRONTAGES
Curved corner glass on the Oxford Street retail strip
TRINNY LONDON
LANDS IN PADDINGTON
A beauty pop up brought the founder out from London
and turned a white corner shopfront yellow.
Trinny Woodall flew in from London for six days on a Paddington corner. The room she worked in was white and empty the week before.
A white corner shell that took
a whole brand world
A NEUTRAL WHITE FLOOR
Plain walls and floor that take a brand palette whole
AN EXPOSED CEILING GRID
Rig points that let drapes divide the room without touching the building
A London beauty house on an Oxford Street corner
410 offered two street frontages, a neutral white interior and a ceiling grid the team could hang from. The yellow, the runway and the rooms arrived with the brand and left with it.
TRINNY LONDON
BEAUTY RETAIL
THE FOUNDER CAME ALL THE WAY FROM LONDON
Trinny Woodall flew out from London for the run. Her own account carries 1.5 million followers and the brand account another 662,000, so a shopfront on one Sydney corner played to an audience much larger than the street outside it.
Outcome
Open 17-22 October 2026
410 Oxford Street, Paddington.
410 OXFORD STREET
THE VENUE
CURTAINS TURNED ONE FLOOR INTO SEVERAL ROOMS
Floor-to-ceiling drapes split the open floor into consultation bays and a back of house, with a yellow runway down the centre holding it together. None of it was built in. The same corner ran a Metallica merchandise store in November 2025.
Outcome
One open floor, restaged without a lease
Paddington, Sydney.
IQ FLOW DOOR COUNTER
FOOT TRAFFIC
11,217 PEOPLE THROUGH THE DOOR
A people counter on the door recorded every entry for the run. Opening day brought 2,755 in on its own, and across the six days the shop averaged 1,870 a day. These are counted entries off the venue's own hardware, not an estimate.
Outcome
11,217 counted entries, 17-22 October 2026
410 Oxford Street, Paddington.
HOW SPACENOW HELPED
1
Exclusive listing
410 Oxford Street is listed exclusively with Spacenow, so the search started and finished in one place.
2
Site visit
A walkthrough of the floor, the frontages and the ceiling grid before the brand committed to the room.
3
Access planning
Bump-in, trading hours and bump-out mapped against a fixed public run.
4
Handover
Keys, building requirements and sign-off handled so the fit-out could start on day one.
Tell us what you're trying to build
Dates, city, and roughly what you need. We'll come back with venue options and a plan for access, load-in and trading hours.
11,217
Through The Door
2,755
Busiest Day
1.5M
Founder Following
Start an enquiry
Tell us about your activation. We'll come back to you within 24 hours with spaces, questions and a path forward.
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