Spacenow lists pop up, retail and event spaces across Melbourne, from Chapel Street shopfronts to Collingwood warehouses and the CBD laneways. Send us your dates and our concierge will shortlist listed and unlisted space, free.
Melbourne has more listed space on Spacenow than any city but Sydney, and it is the city where a pop up depends most on the street it is on. Each inner suburb has its own crowd. Chapel Street reaches fashion and beauty shoppers. Fitzroy and Collingwood reach a local, design-literate audience. The CBD laneways reach office workers, students and visitors, and High Street in Armadale reaches customers shopping for bridal, interiors and designer labels.
The first half of the year is the busiest. The Australian Open, the Fashion Festival, the Grand Prix and the Comedy Festival bring visitors into the city from January to April, and the Christmas run is booked early. Councils differ too. Melbourne, Yarra, Stonnington and Port Phillip each set their own rules for signage and footpath displays, so the same fit-out can need different approvals a few kilometres apart.
Spacenow ran Dua Lipa’s Radical Optimism store in Melbourne over nine hire days. Browse the listed spaces below, or send a brief and the concierge will come back with listed and unlisted options.
Greater Melbourne had about 5.4 million residents in mid-2025 and added more people that year than any other capital. The inner north, from Carlton to Collingwood, skews young and creative, and South Yarra, Toorak and Armadale are among the highest-income suburbs in the country.
Figures checked October 2026.
Fashion, beauty and streetwear on one of Melbourne's busiest shopping strips.
Chapel Street runs from South Yarra through Prahran to Windsor. The South Yarra end carries the bigger fashion and beauty brands, and Prahran and Windsor have more independent labels, cafes and bars. It is the strip most brands ask for first in Melbourne.
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Office workers, students and visitors, from the arcades to Bourke Street Mall.
Flinders Lane, Little Collins Street and the arcades between them hold small shopfronts and first-floor studios, and Bourke Street Mall has the department stores and flagships. The CBD has the most weekday foot traffic in the city, with a tram stop on almost every corner.
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Independent fashion, design and galleries, with a local crowd that shops on foot.
Gertrude Street and Brunswick Street are where many of Melbourne's independent labels, vintage stores and galleries sit. Warehouses on the side streets take sample sales and larger builds. It is busiest on weekends and in the evenings.
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Converted warehouses and studios for a design-led local audience.
Smith Street divides Collingwood from Fitzroy, and the streets east of it are full of converted warehouses and studios. Collingwood suits sample sales, showrooms and launches that need floor space more than a busy shopfront.
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Agencies, tech companies and design showrooms, close to the sporting precinct.
Cremorne, between Richmond and the Yarra, has become a base for tech companies, agencies and design showrooms. Swan Street and Bridge Road in Richmond add retail frontage, and the MCG and Melbourne Park are a short walk away.
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Bridal, interiors and designer labels for a high-income local customer.
High Street in Armadale is known for bridal boutiques, interiors and designer fashion, with Toorak and Malvern on either side. Spaces here suit appointment-led showrooms and trunk shows as much as walk-in trade.
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Students, galleries and restaurants between the university and the CBD.
Carlton sits between the University of Melbourne and the CBD, with Lygon Street's restaurants and a run of galleries and studios. It suits exhibitions, student-focused launches and events that want a neighbourhood setting close to the city.
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Design showrooms and a weekend market crowd, a short tram ride from the CBD.
Clarendon Street and the streets around South Melbourne Market mix design showrooms, homewares and food. The market brings a weekend crowd, and Southbank and the arts precinct are a short walk away.
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The three briefs we see most often in Melbourne, and where they work best.
A Chapel Street shopfront puts a new collection in front of fashion and beauty shoppers from South Yarra to Windsor. Brands usually open with an invite-only evening, then trade for two to four weeks while the collection is new.
Warehouses in Collingwood, Fitzroy and Cremorne have the floor space a sample sale needs, with room for racks, change areas and a queue down the street. Stock can come in through a roller door at the back.
Tour and album stores need a central site close to a train station, room for a queue and a fit-out that can go in fast. Dua Lipa's Radical Optimism store ran in Melbourne over nine hire days.
Two weeks of crowds at Melbourne Park and through the CBD.
Fashion labels book Chapel Street and CBD space around it.
Visitors in the CBD for most of March and April.
Eleven days of shows in Fitzroy, Collingwood and Cremorne studios.
Shopfronts for the Christmas run are usually committed by September.
Winter, from June to August, is quieter for retail, which usually means more choice of space.
Your dates, a rough floor area, the area you have in mind and what you are selling or showing.
Listed spaces plus unlisted options the concierge finds through landlords, agents and venues.
We arrange viewings, or walk the site for you, and handle the licence agreement with the host.
Access, power, insurance and fit-out details are confirmed before your first day.
Dates, city, and roughly what you need. We'll come back with venue options and a plan for access, load-in and trading hours.
Tell us about your activation. We'll come back to you within 24 hours with spaces, questions and a path forward.
Search hundreds of spaces across Australia, or let our concierge team find it for you - free of charge.
Find a SpaceThere are 28 listed spaces in Melbourne right now, mostly in the CBD, Fitzroy, Collingwood, Cremorne, South Yarra, Prahran and Armadale. The concierge can also find space that is not listed, at no cost to you.
It depends on your customer. Chapel Street for fashion and beauty, Fitzroy and Collingwood for independent and design-led brands, the CBD for weekday office and visitor traffic, and Armadale for bridal and luxury.
Allow two to three months for the Australian Open in January, the Fashion Festival in February and March, and the Christmas period. Outside those times a listed space can often be ready in a few weeks.
Sometimes, and it depends on the council. The CBD and Carlton are in the City of Melbourne, Fitzroy, Collingwood, Richmond and Cremorne are in Yarra, Chapel Street and Armadale are in Stonnington, and South Melbourne is in Port Phillip. Signage, footpath displays, food and alcohol can each need a permit, and we check what applies before you commit.
Yes. Chadstone, Emporium, Melbourne Central and the other centres lease short-term space through their casual leasing teams, with their own approvals and fit-out rules. Tell us the centre and your dates and we will tell you what is realistic.
Yes, with the right licence. Some listed venues already hold one, and for a one-off event in an unlicensed space you apply to Liquor Control Victoria for a temporary limited licence well before the date. We tell you which applies to the space before you book.
No. Sending a brief and getting a shortlist is free. Enhanced and Premium concierge, for inspections, suppliers and on-site management, are quoted per event. You agree the terms for the space itself with the host.
