Running a pop up in Sydney
Sydney has more listed space on Spacenow than any other city, and it is where most brands run their first Australian pop up. Where you put it decides what it does. A CBD site reaches office workers and tourists. A shopfront in Paddington or Surry Hills reaches a local audience that follows fashion and design. A warehouse in Alexandria gives you the floor space to move stock or build something.
The best sites are also the most contested. Shopfronts on Oxford Street and in the CBD arcades are committed months ahead of Australian Fashion Week, Vivid and the Christmas run, and shopping centres have their own approvals. Most of the work is matching the space to the audience and to your dates.
Spacenow has delivered pop ups, merch stores and launches in Sydney for NAGNATA, Dua Lipa, Harry Styles and Central Cee. Browse the listed spaces below, or send a brief and the concierge will come back with listed and unlisted options.